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Guangdong Grace Kitchen Equipment Co., Ltd

Aiming at consumption characteristics, the kitchen equipment industry should make these three adjustments

by:Grace     2021-03-28
With the development of the times, the consumer groups in the kitchenware market are mainly born in the 80s and 90s, and their consumption needs have undergone earth-shaking changes compared with the previous generation. Therefore, it is vital for kitchen equipment companies to seek active transformation and adjustment. From the perspective of consumption characteristics, the author believes that companies can adjust from the following major aspects.  Promoting the expansion of marketing channels with service  In the kitchen equipment industry, the concept of “product is king” and “channel is king” is not unfamiliar. Many companies also follow these two marketing concepts. Today, as the number of products continues to increase, there are countless kitchenware products on the market. Although products are still the focus of enterprise development, what makes the brand stand out is not only the product itself, but also the high-quality and caring service. Compared with high-investment business methods such as upgrading storefronts, accumulating a large amount of inventory, updating equipment, expanding factories, and adding flagship stores, the economic investment for simply strengthening service quality is much lower. In such a market situation, the risk of improving service quality is much smaller.   Play a good service card, that is, start from the aspects of service quality, service system construction, service detail improvement and optimization, etc., to bring customers a better service experience. In terms of service, in the early stage, the plan was made according to the customer's needs and combined with the actual home of the customer, and professional supervision was also provided during the installation. For opening up new customers, it is also necessary to use the upgrade of service quality as an inducement. Under the new situation, customers may have doubts and worries about the company's strength, service, and reputation. Increasing service efforts by companies is to reassure customers and persuade them to trust the company. For kitchen equipment companies, this is a more stable business strategy that is also absolutely beneficial to future development.   Pay attention to environmentally friendly home improvement to bring green life   Nowadays, while people are pursuing simple and fashionable kitchen decoration, they pay more attention to its green and environmental protection. Many kitchen equipment companies have also continued to transform to 'green home improvement'. They have made great efforts in the selection of environmentally friendly materials, design schemes, construction procedures and indoor air quality testing. While bringing green kitchen life to owners, it also allows more citizens Recognize the importance of environmental protection. As a resource-consuming industry, the kitchen equipment industry must not only take a differentiated and professional development path based on its own characteristics, but also enhance the core competitiveness and brand influence of the enterprise in the face of an increasingly severe market environment. To be professional and refined, it is even more necessary to upgrade and upgrade the enterprise in accordance with the green development strategy. Providing the society with a safe, comfortable and healthy living and working environment with the smallest resource cost has become an important issue for the development of the kitchen equipment industry. Therefore, strengthening the concept of environmental protection is the key to industry transformation and upgrading and sustainable development.  Customized kitchenware is gradually gaining popularity in the consumer market  From the perspective of the current consumer market, stylish products are favored by young consumers, as is the case in the kitchen equipment market. According to industry insiders, the post-80s and 90s have gradually become the main force in the market, and whoever can win their welcome in the next few years will win the market. Therefore, it is imperative for kitchen equipment companies to target the 'treasure place' of customized kitchenware.  In the past, custom kitchenware brands only needed to be called loudly and recognized by consumers in terms of materials. But nowadays, only popularity and good quality are not enough. From the perspective of customer experience, we must tailor our own personalized products for consumers. At present, the scale of the “private customization” market is getting larger and larger, and kitchen equipment companies should take a personalized route according to user needs and strive for perfection in details. Professionals say that the customized model is a win-win business model for multiple parties. For consumers, it has the advantages of personalized design and high space utilization, which is very attractive; for companies, it reduces corporate inventory. , Improve the profitability and anti-risk ability of the enterprise. At the same time, the customized model is conducive to the realization of on-demand production in the entire industry, effectively avoiding the problem of overcapacity in the industry, reducing wood waste, conducive to environmental protection, and having good social benefits.   Based on the above points, if kitchen equipment companies want to gain a foothold in the fierce market competition, they need individual and unique products to seize market share. Therefore, practicing green environmental protection, improving service quality, and achieving personalized product customization have become the direction of healthy development of kitchen equipment enterprises. Kitchen Equipment Network:
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