Customer satisfaction depends on the products and services of kitchenware companies

Whether customer satisfaction is positive or negative will affect the kitchenware company's service work plan, whether the service work is positive or negative, and quality through complaints, communication, etc., and will also affect the future development direction and thinking of the company's after-sales service. Satisfaction does not fall from the sky, and its attitude is not static, it is derived from the high-quality service of the company. Kitchen equipment companies correctly understand the relationship between products and services: products are hard products, after-sales services are soft products, and hard products and soft products interact , The premise of each other is indispensable, soft products are not in place or can not keep up with the functions and value of hard products, it will be reduced, and hard products are not good (not meeting customer needs) and soft products are difficult to use. For this reason, companies It is necessary to quote and promote a concept-customer satisfaction determines the company's today and tomorrow, and customer satisfaction depends on the company's products and services. 1. 78% of hotel kitchen equipment companies regularly visit customers to establish customer service And customer satisfaction profile. In the hotel kitchen equipment industry, consumers are not a one-time transaction for enterprises, but the beginning of long-term cooperation. What is the use of consumers after purchase? How is the use performance? Are they satisfied or dissatisfied Where? Or hope that the company can provide help for their new needs? Therefore, it is necessary for the company to call or mail a letter to the customer on a regular basis to make a short but warm return visit, solicit a customer’s opinion or suggestion, and give each one The customer establishes a file. For example, the company solicits the opinions of the customer during the return visit, regularly conducts some maintenance training for the customer, organizes some activities, and mails the company journal or small card to the customer within a certain period of the month. Through these activities to understand Gu Ding's psychology, accept customer requirements, inform customers of the latest developments of the company, increase the relationship between customers and the company, and let customers truly feel the company's considerate and thoughtful service. Regular return visits to customers to understand customers Psychology and needs, listening to the opinions of customers, carefully taking records, and establishing customer files can bring new business opportunities to the company. At the same time, it points out a new development direction for the improvement of the company's service concept, and also gives the company's overall development direction. It provides a favorable basis for formulating long-term strategic goals. Second, after-sales service is a booster to achieve the marketing goals of the hotel kitchen equipment industry. The fierce competition in the hotel kitchen equipment market has led to constant battles in the hotel kitchen equipment industry, and kitchenware products are in function and quality. It is very similar, and the difference in brand competition quality is getting smaller and smaller. The price war has exhausted many kitchenware companies. The comparability of tangible products is getting smaller and smaller. Companies can only ask for intangible services to conduct differentiated competition, so high-quality Kitchen equipment after-sales service is a sharp tool for companies to determine market positioning and win market competitive advantages. In the survey, 90% of companies put after-sales service work as an important part of market product marketing, and constantly improve the company's after-sales service system. The survey also found that At this stage, 40% of hotel kitchen equipment companies have perfected special service outlets for after-sales services that need to be strengthened, while about 30% of companies have ensured that the 24-hour free service hotline is unblocked and opened. Exhibition tour services, strict compliance with the three guarantees regulations or commitments, and the introduction of fee-based extended warranty services are regarded as the key tasks of after-sales service, which are all important links that must be built in the development of enterprises. In summary, improve the commercial kitchen equipment industry enterprises After-sales service has a great role in promoting the development of the company. It plays a vital role in marketing. A enthusiastic and sincere service for the sake of customers can bring customer satisfaction, gain customer trust, and compete in the market. It has a place in China and won the market. At the same time, it is also the need for hotel kitchen equipment industry companies to standardize industry systems, improve the overall quality of staff, standardize corporate management systems, and establish complete and complete business processes and scientific management systems. Therefore, Enterprises should use continuous improvement of services as a breakthrough, and the principle of convenience for customers, with the charm of high-quality products and unique services and the thoughtfulness of all customers to move customers, improve the quality of enterprise staff, and improve product quality. Do a good job in customer return visits, improve service quality, and improve customer satisfaction and corporate knowledge.