Home baking is favored, and the market for baked products such as gas ovens is considerable

With the development of social economy and the improvement of people's living standards, bakery products have quickly entered ordinary families with their nutritious and delicious characteristics, and have been loved by people of all ages. At present, with the Internet as a platform, baking apps and private kitchen baking are becoming more and more eye-catching. This makes the majority of young people born in the 80s and 90s also eager to experience the fun of home baking.　　 Throughout the development in recent years, it is found that China's bakery industry is gradually approaching mature bakery markets such as Europe, America, and Japan, and extending upstream and downstream related industries. Experts said that my country's home baking market is in a period of rapid growth. At present, many companies have seen this huge market opportunity. Recently, Damai Company launched the first domestic baking ecosystem of 'platform + content + terminal + applicationAccording to industry insiders, as the bakery ecosystem matures, the market development of bakery products, gas ovens and bakery supporting facilities will be very impressive.　　Home baking drives the development of the related equipment market　　With the popularity of home baking, the market prosperity of baking ingredients and baking equipment is gradually emerging. Many simple and practical baking appliances have begun to enter the homes of ordinary people, such as ovens, electric ovens, small biscuit machines, cake machines and so on. We understand and find that the baking equipment currently on the market comes from various brands, and large household appliances companies such as Supor, Midea, Boss, and Haier have launched related products. The price of ovens ranges from a few hundred yuan to a few thousand yuan, and the highest sales volume on the Internet can reach nearly 10,000 units per month. Bread machines, baking machines and other products are also diverse, with different functions, and uneven prices, but in general, they can be accepted by ordinary families.　　 Relevant data show that the sales of electric ovens in my country increased significantly from January to April 2016, with a year-on-year increase of 56.9%. Moreover, in the past three years, the domestic electric oven market has continuously achieved an annual growth rate of more than 50%. In the West, the household penetration rate of baking and health products has reached more than 50%, and my country is far from reaching this level. However, the increasingly wealthy Chinese families continue to explode in their consumption power. These two categories of products will surely be gold mines for China's home appliance industry in the future. Therefore, the position of baking equipment in home appliances is rising, and the market capacity is also expanding.　　 At the same time, strong market demand is also stimulating product innovation in the baking equipment industry, and the trend of intelligent development is gradually emerging. When visiting a large household appliance supermarket, we will see that bread machines and ovens are becoming more and more intelligent. Not only can they be used to make bread and cakes, but some yogurt, rice wine, egg tarts, and French fries can be made without problems. In the international market, the innovation of such products is also obvious to all. The new electric oven is not only equipped with a camera, display, and sensor, which can be directly controlled by a mobile phone, but also comes with an automatic detection function, making the operating experience more perfect.　　 At present, as baking is becoming more and more popular and baking technology is constantly updated, China's baking industry will enter a golden period of development, and the increase in the utilization rate of household baking equipment and gas ovens will become a new trend. Online baking courses and offline baking training will improve to stimulate the demand for ovens, baking ovens and other equipment, and will also accelerate industrial upgrading and market structure adjustment. However, in the current market, the vicious competition of enterprises and the proliferation of inferior counterfeit products also urgently need to be eliminated. The baking equipment market where opportunities and challenges coexist will be very much anticipated.