How to quickly transform traditional catering?

The Internet has changed our way of life, and the most obvious manifestation is the catering industry. In the past, catering was a little passive. Consumers could only know about new dishes and discounts when they arrived in the store. If the publicity effect was not good, naturally fewer consumers came to the store. The development of the Internet has brought more opportunities for catering. What are the advantages of catering under the Internet? 1. Reduce labor costs. Most young people today are unwilling to engage in the service industry, so the proportion of labor costs in the catering industry will continue to increase. In such a market context, many catering people will think about whether funds should be invested in humans or smart machines. There is no doubt that when intelligence gradually matures, the investment value of machines will be much higher than that of humans. For example, the restaurant uses WeChat scan code to order meals for three meals, which not only saves the cost of hiring, but also improves the efficiency of ordering. It can also calculate the data in real time. The original restaurant of 100 square meters requires 12-15 waiters. Now it is possible. As long as 6, the cost is reduced by nearly 400,000 a year. 2. Optimization of business model Catering is a huge chain industry, involving procurement, production, service, and operation. The huge link means that there will be many problems and criticisms. At present, more restaurants are thinking about how to apply new technologies to the old model and gradually optimize them to lay a solid foundation for the brand. 3. The development of accurate and effective new marketing and intelligent catering has been following the pace of the Internet. In this way, restaurants cannot do without the vocabulary of big data in the process of intelligence. Big data is an information asset and an important basis for restaurants to understand consumers, investigate the market, and adjust brand layout. Catering bosses can conduct statistics on consumers, and can answer questions such as what kind of dishes consumers prefer, and when there are more people ordering meals. 4. Brand image In the O2O era of catering, the reputation of online consumers is crucial. Many restaurants choose to be intelligent more like they are planning ahead to establish their brand image. In the Internet age, the shortcomings will be magnified, and the same advantages will be magnified. If you want consumers to advertise for you for free, you still have to speak with your strength. In order to better establish a brand, restaurant chains can also use the three-meal food system to build their own takeaway platform, and all consumers are managed by the merchants themselves. Foshan Equipment Co., Ltd. is a professional company engaged in commercial kitchen equipment customization, kitchen engineering design, production research and development, kitchen equipment installation, maintenance services, and catering smoke exhaust system design. Provide customers with four major solutions: energy-saving kitchens, environmentally friendly kitchens, safe kitchens, smart kitchens and other one-stop overall solutions. Serving five major customers: chain catering, banquet hotel catering, central kitchen, unit school canteen, star hotel. Six major product systems: stove energy-saving system, environmental protection purification system, safety operation system, central kitchen system, refrigeration and heating system, dishwashing and disinfection system. Professional quality casts a professional brand and focuses on the development of benchmarks in the kitchen equipment industry Previous post: An analysis of catering costs that you must know to open a restaurant! Next: Why is there such a big gap in catering?