Commercial kitchen equipment e-commerce market strategy

As one of the channel providers of home appliance owners, JD.com has long been paying attention to the commercial kitchen equipment market. Faced with the pain points of commercial kitchen equipment suppliers and commercial kitchen equipment customers, JD.com will be the e-commerce industry involved in the field of commercial kitchen equipment. Based on Jingdong's strong demand + marketing + transaction + finance + supply vertical integration closed-loop industrial chain, build a shared open platform for customers + manufacturers + service providers + consultants to expand horizontally, allowing commercial kitchen equipment purchasers to share the Jingdong industrial chain At the same time, it enables each purchasing entity to play its own expertise. It is the allocation of resources in the procurement process to achieve a dynamic balance from demand to supply. For commercial kitchen equipment suppliers and commercial kitchen equipment purchase customers, Jingdong can rely on The samples of tens of thousands of customers' commercial kitchens related to the procurement rules are analyzed by big data, and the demand keywords are output, and combined with the JD product database, the product profile is carried out, and the keywords of the commercial kitchen equipment products are extracted. When the demand information and product information pass the large After the intelligent matching of data analysis tools, it is possible to provide a set of product solutions that are highly compatible with the procurement needs of corporate customers. This satisfies large commercial customers, especially many small commercial procurement customers, in commercial kitchen equipment and supporting value-added services. The wide range of demand for commercial kitchen equipment, and these small commercial purchasing customers and the bottlenecks in finding suitable suppliers have also been customer serviced. As an enterprise in the e-commerce industry that has launched a commercial kitchen equipment market strategy, JD.com’s commercial kitchen equipment sales category will be officially launched at the end of May Online. This will fully solve the pain points of the traditional procurement model, and the innovative procurement model will quickly improve the efficiency of complex commercial procurement and make the procurement process of commercial kitchen equipment smarter.