Smart, green, environmentally friendly and energy-saving are the development trends of commercial kitchenware products, and online and offline integration is the development trend of commercial kitchenware marketing

Electrical appliances have slowly entered the era of intelligence, so are kitchenware. Household kitchenware has entered the era of intelligence. Smart rice cookers and smart induction cookers are beginning to be available in major stores or major websites, and are welcomed by all parties. Commercial kitchenware products will certainly follow them. Later, enter the field of intelligent development. Because the environmental resources on which we depend for survival are very limited, we must cherish resources and treat the environment well. Therefore, energy conservation and environmental protection are very important. Commercial kitchen equipment should also develop in the direction of green, environmental protection and energy saving. Commercial kitchen appliances Many commercial kitchen equipment uses traditional coal burning methods. This method, on the one hand, makes the resources underutilized; on the other hand, it has the disadvantage of insufficient combustion, and the harmful gas produced seriously affects our health. Now most of them have adopted commercial induction cookers, gas-saving energy-saving stoves, etc., which are convenient, efficient, energy-saving and environmentally friendly. Prior to this, the country has been calling for the commercial kitchen equipment manufacturing industry to achieve green energy conservation and environmental protection as soon as possible. Now that this call is becoming stronger, kitchen utensils are also actively responding to the introduction of high-tech technology development. According to the development trend of commercial kitchen equipment, cater to the market, keep innovating, and provide consumers with more green and environmentally friendly kitchen equipment. In this era of the Internet, the consumer environment has undergone great changes. For commercial kitchen equipment companies, not only must they take advantage of online advantages, but also the creation of offline physical stores cannot be ignored. Only online and offline development together. In order to promote the more long-term development of enterprises, when it comes to online shopping, it is now the main consumption mode of many young people. Products of different categories, large and small, can be purchased online, and e-commerce channels are also used by all walks of life. Sellers are enthusiastically admired. Traditional manufacturing is not to be outdone, and began to explore the construction of e-commerce channels. Commercial kitchen equipment is also a typical traditional manufacturing industry. It is an urgent need to get rid of backwardness and move forward. However, commercial kitchen equipment products are a major Objects, there are some unavoidable problems in the practice of e-commerce models. Traditional offline physical stores have good user experience effects, but they are limited to product types and product prices, and at the same time, there are relatively few people that can be contacted. So, just It is not enough to do a good job in offline physical stores. Jack Ma, the father of offline physical store e-commerce for commercial kitchenware, commercial kitchen equipment, has openly stated that the era of pure e-commerce will soon end, and traditional e-commerce will be eliminated in the future. In fact, it is It is said that online and offline integration has become the trend of the times. What are commercial kitchen equipment companies waiting for? The good trend of the times has come, but it will not favor physical stores that do not take active actions. Therefore, commercial kitchen equipment physical stores must accurately grasp the timing. First of all. , It is necessary to face the competition directly and implement the management system, team quality and service system construction of the physical store; secondly, it is necessary to maximize the advantages of the physical store, that is, the real product experience, face-to-face sincere service, etc.; later, it is necessary to combine e-commerce channels to achieve online The integration of online and offline will be more in line with the trend of the times and more conducive to the development of the physical store itself. The kitchenware e-commerce channel environment e-commerce has the advantages of convenience, speed, low price, and personalization, but it also has the inherent shortcomings of the industry. There are many counterfeit and inferior products active on e-commerce platforms. Consumers pay attention to the performance of commercial kitchen equipment products, and online purchases often cannot guarantee product quality; second, there are still logistics shortcomings in e-commerce channels, especially for commercial kitchen equipment. In terms of the industry, problems such as troublesome logistics and transportation, expensive logistics and inconvenient returns and exchanges still need to be resolved; third, there is still a big weakness in the e-commerce platform, that is, it is impossible to judge consumers' feelings and cannot satisfy consumers. Experience demand. Therefore, to do a good job of commercial kitchenware e-commerce platform needs to be a kitchenware brand, while solving services, it must have conscientious products that capture user needs. Commercial kitchenware in order to better cater to consumers and respond to the national energy-saving call , Commercial kitchenware companies take the development of intelligence and green environmental protection and energy conservation as the development trend of products, and the direction of online and offline integration in marketing. In the era of big data, only by focusing on products and marketing can we be in a position in the future competition.